Recent Posts

Marketing in Medical Tourism
Marketing & Business Development

Mistakes that Limit Marketing Success for Medical Tourism Programs

Marketing is a crucial component of business growth, and if not implemented correctly, could mar organizational success. Medical tourism programs need to pay attention to the nuances of the medical travel market, and implement strategies to attract their target populations and drive more buy-ins.

Marketing in Medical Tourism
Marketing & Business Development

Strategies for Long-term Success in Medical Tourism

The medical tourism industry is beginning to set a new path of recovery since the pandemic ceased. The major players are re-strategizing and previously small players are emerging as key stakeholders in the industry. In this webinar, Bill Cook and Jonathan Edelheit discuss the principles of success in the industry and strategies that are pivotal to long-term success.

Korea Medical Tourism
Destination Spotlight

U.S. Healthcare Cost Hike and the Shift Toward Korean Medical Tourism

Korea is reshaping the dynamics of the industry as advances in the country's healthcare system are attracting millions of medical tourists from around the world. With strategic partnerships and business models, these hospitals are redefining care standards and the patient experience.

Korea Medical Tourism
Destination Spotlight

Redefining Healthcare: American Health Payers Shift Focus to Medical Tourism amid Rising Healthcare Costs

Korean Tourism Organization and the Medical Tourism Association had a recent roundtable led by Jonathan Edelheit, Chairman and Co-founder of Global Healthcare Resources and President of Medical Tourism Association, in which more than 25 US medical travel stakeholders, insurance companies, employers, and insurance agents along with some leading Korean hospitals discuss the paradigm shifts in healthcare in the U.S. and the drive for medical travel toward outstanding medical travel destinations, particularly Korea

Medical Tourism Facilitators
Patient Experience & Hospitality

Top 7 Things to Look for When Choosing a Medical Tourism Facilitator

Medical travel facilitator companies play a critical role in ensuring a safe and successful medical travel patient experience. There are many great facilitator companies out there; however, unfortunately, patients have very few signposts to help them distinguish between a good facilitator and the not so good.

Singapore Medical Tourism

Exploring Singapore’s Robust Medical Travel Industry

With more destinations competing for international patients around the world, Singapore is taking a unique position that focuses on driving quality healthcare through international best practices at reasonable costs to payers.

VitalLife
Destination Spotlight

VitalLife: Improving Patient Outcomes through Precision Medicine

VitalLife, a subsidiary of Bumrungrad International Hospital in Thailand, offers an array of treatments that cut across pharmacologic treatments and wellness strategies to prevent and reverse chronic diseases. VitalLife offers a range of treatments that cut across personalized medicine and individualized lifestyle and behavioral changes.

Cultural Competence
Editorial

Cultural Competency and the Medical Travel Patient Experience

As the world becomes smaller and people from different cultural backgrounds connect and transact, there Is a need for medical providers and medical travel businesses to recognize the cultural lines that distinguish people and ensure they remodel their operations to accommodate these differences and boost their patient experience, thereby.

Medical Tourism
Editorial

The Calm after the Storm: The Future of Medical Tourism Post-Pandemic

The Future of Medical Tourism, arguably the most successful and well-attended webinar organized by the Medical Tourism Association, with over 600 registered industry stakeholders from across the globe, featured insightful takes and discussions about the future of medical travel, the paradigm shifts disrupting the industry, and the challenges that lie ahead.

Destination Spotlight

Korea: Turning the Focus to an Emerging Global Leader in Medical Tourism

South Korea is in the spotlight, as many American health payers are paying attention to Korea’s advances in medicine and robust medical travel opportunities. South Korea has been a leading player in the medical tourism industry over the last decade, with more than 400,000 foreign patients yearly visiting the country for medical treatment. As health payers seeking alternatives to expensive U.S. healthcare began to think outside the box for opportunities beyond the border, they began to uncover the goldmine that is Korea’s medical system.

Training
Marketing & Business Development

Five Ways Staff Training Impacts the Performance of Your Medical Travel Program

The dynamics of medical travel have changed since the pandemic eased. With evolving patient demands, medical travel businesses and programs are transforming their models to adapt to the changing business climate and meet these new demands. One important area that is often overlooked is staff training.

Marketing in Medical Tourism
Marketing & Business Development

Five Mistakes to Avoid in Medical Travel Marketing

Marketing is a critical component of most businesses; whether or not your organization offers high-quality products or services, your client volume and overall success depend, in a large measure, on the quality and effectiveness of your marketing strategies. The pattern is similar in medical travel. With shifting paradigms in patient expectations and choices for medical travel destinations, medical tourism and health tourism organizations need to rethink strategies to enhance their brands and visibility and improve how they communicate their offerings

Digital healthcare
Technology & Innovation

Telehealth Pain Points that Can Degrade the Patient Experience

Telemedicine no doubt has become a catalyst for improved patient outcomes and healthcare cost savings, but there are still factors that preclude its optimal use by patients. Healthcare providers and tech vendors need to understand how medical travel patients want digitalized patient care delivered to create models they can easily engage with. With these barriers addressed, telemedicine can reach its potential as a lever for achieving equitable distribution of healthcare resources and, in turn, a better healthcare experience.

Drugs & Pharmacology
Industry News

Unraveling India’s Cough Syrup Death Crisis

On October 5, 2022, the World Health Organization issued a global alert on four contaminated medicines after they were linked to the deaths of nearly 70 children in The Gambia. The cough syrups, which had been imported from India, caused fatal acute kidney failure in the affected children in what seems to be one of the biggest death crises due to cough syrups imported from India.

Marketing in Medical Tourism
Healthcare Development & Architecture

Expanding Medical Travel Market through Government-Driven Initiatives

Since medical travel resumed after flights were grounded and hospitals were shuttered for nearly two years due to the pandemic, the industry has not remained the same. Many innovative changes are shifting the paradigm in medical tourism as countries begin to expand their markets to meet global pent-up healthcare demands. 

Medical Travel Facilitators
Accreditation & Certification

Expanding Healthcare Access with Medical Travel Facilitator Certification

Key into the Medical Travel Facilitator Certification to restructure your program and offer quality service to clients along the continuum of care

Punta Mita Fertility Center
Destination Spotlight

Dr. Sam Najmabadi: Building an Exceptional Brand in Fertility Tourism

Dr. Najmabadi leads a team of highly trained specialists and medical staff in a renowned fertility center located on the luxurious Punta Mita peninsula on the north end of the Banderas bay in the Mexican state of Nayarit

Punta Mita Fertility Center
Destination Spotlight

Dr. José Luis Rivas Aguilar: Pushing the Frontiers of Assisted Reproduction

Dr. José Luis Rivas Aguilar is changing the game in assisted reproduction and fertility science with his expertise and robust research in the field. Currently, the General Director of the renowned Punta Mita Fertility Center, Dr. Rivas is leaving no stone unturned in delivering top-notch fertility and reproductive treatments for patients with the most up-to-date knowledge and technologies.

Healthcare Costs
Editorial

The Health and Economic Burden of Rising Healthcare Costs

Healthcare costs are raging in America, and the average household can not keep up any longer. Currently, healthcare cost in the U.S. is growing 1.1% faster than the GDP, it's only a matter of time before this crisis begins to efface people’s access to healthcare.

Medical Tourism
Destination Spotlight

The Evolution of U.S. Medical Tourism Virtual Summit: Insights and Perspectives

This exclusive and private B2B event organized by the Korean Tourism Association and the Medical Tourism Association will bring together American insurance companies, employers, insurance agents and consultants, travel agents, and others already actively engaged in medical tourism or looking to do so