Many countries are taking an active role in developing themselves as medical tourism destinations. In order to better develop and focus their efforts, many have chosen conduct a feasibility study. A recent example of this is the country of Lithuania.
Lithuania is setting up a healthcare cluster through the support of the Ministry of Economy and Enterprise Lithuania, the export organization for the country. The feasibility study that they recently conducted for their medical and health tourism development and export promotion services suggested that clustering is the best way to efficiently utilize the available resources. All stakeholders are joining efforts to achieve a common goal which is to promote Lithuania as a Baltic-Nordic destination for medical tourism.
Has your country conducted a feasibility study as part of its medical tourism efforts?
Please share your experiences with the MTA team and the other readers by commenting on this post. You can also email me directly at Amelia@MedicalTourismCongress.com. We at the MTA are always looking for successful case studies to be presented at the 5th World Medical Tourism and Healthcare Congress. Learning from the experiences of others is the only way the industry can grow at its full potential.
