Does Israel have what it takes to become the next major hub for Medical Tourism? It appears that way, when industry experts recently met in Tel Aviv to ascertain whether this was possible and discuss possible benefits of coming together to create a powerful, cohesive medical tourism community. They discussed the importance branding the area as a destination for medical tourism in order to maintain a competitive edge in the marketplace.
The author states that Israel has advantages in attracting foreigners looking for treatment: It has some of the most respected centers in fields such as oncology, fertility treatments, bone marrow transplants and orthopedics. Many hospitals who attended this conference understand the potential the US market has for outbound medical tourism, especially in the wake of Healthcare Reform, and they hope to tap into this significant market.
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