Governments Are Raising the Bar for Safe Medical Tourism — Is Your Hospital Ready?
Medical tourism has transformed the way patients access healthcare. Every year, millions of people travel abroad for procedures ranging from elective surgeries to complex treatments. For providers, this represents a powerful growth opportunity — but also an increasingly competitive and regulated space.
In the UK, the government recently partnered with TikTok to warn citizens about the risks of unsafe treatment abroad and guide them toward safer options. While this initiative is aimed at British travelers, it reflects a global shift: governments, insurers, and patient advocacy groups are demanding higher standards of care and greater transparency in medical tourism.
For hospitals and clinics looking to attract international patients, the message is clear — you must not only deliver exceptional care, but also meet the rising demand for trust, safety, and payment security.
Better by MTA is the platform that makes this possible.
Why Safe Medical Tourism Matters More Than Ever
In the past, attracting international patients often meant advertising competitive pricing and desirable destinations. Today, those factors are not enough. Patients are increasingly wary of:
- Unverified providers with no independent accreditation
- Misleading marketing that exaggerates qualifications or results
- Financial risks such as upfront payments without protection
- Language and cultural barriers that impact the patient experience
- Unclear follow-up care after returning home
Governments and media coverage are making these risks more visible — and patients are actively seeking providers who can demonstrate transparency, accountability, and quality.
How Better by MTA Positions Providers for Success
Better by MTA, in exclusive partnership with Mastercard, is a global medical tourism platform that connects hospitals and clinics to vetted, ready-to-travel patients — while meeting the highest standards for safety and trust.
Here’s what sets it apart:
- Verified Network
Only providers who pass rigorous accreditation and compliance checks are included, ensuring patients know they are in safe hands.
- Payment Security
Through Mastercard, payments are processed with fraud prevention, refund protection, and support for multiple payment types — removing a key barrier for patients who may be hesitant to book internationally.
- Global Patient Reach
The platform is marketed worldwide, giving providers exposure to patients actively seeking treatment abroad from markets across Europe, the Americas, Asia, and the Middle East.
- Transparent Patient Experience
Pricing is clear and confirmed before payment, improving conversion rates and building patient trust from the first interaction.
- Integration With Provider Workflows
Better by MTA’s systems are designed to complement your existing processes, making it easier to manage international inquiries, bookings, and post-treatment follow-up.
Aligning With a Global Safety Movement
The UK government’s recent initiative is one example of how public bodies are taking a stronger role in guiding patients toward safe care abroad. Hospitals that align with vetted, trusted platforms now have a competitive advantage — not just in attracting patients, but in positioning themselves as leaders in responsible, ethical medical tourism.
Better by MTA offers providers the credibility, technology, and marketing reach to stand out in this changing environment.
Be Part of the Trusted Global Network
By joining Better by MTA, hospitals and clinics can demonstrate their commitment to patient safety, secure payments, and world-class care. The platform’s exclusive partnership with Mastercard and its rigorous vetting process send a clear signal to patients: this is a provider you can trust.
Learn more about how your hospital can join the Better by MTA network at better.medicaltourism.com.
