Yes, we all know times are tough right now. They have been and they very well may continue to be for quite some time. Budgets have been cut and businesses all around the world are looking for creative ways to trim costs. Many have opted to cut costs by either completely eliminating advertising or by cutting it down to almost nothing.
Well, Wharton School of Business, one of the nation's top-rated business schools, says this is probably the worst decision business owners or decision makers can make in a down economy. Read on to find out more about how advertising in a sluggish economy is actually one of the SMARTEST decisions you can make for your business, with historical facts and figures to back it up!