Marketing is a critical component of most businesses; whether or not your organization offers high-quality products or services, your client volume and overall success depend, in a large measure, on the quality and effectiveness of your marketing strategies. The pattern is similar in medical travel. With shifting paradigms in patient expectations and choices for medical travel destinations, medical tourism and health tourism organizations need to rethink strategies to enhance their brands and visibility and improve how they communicate their offerings

Marketing is a crucial component of business growth, and if not implemented correctly, could mar organizational success. Medical tourism programs need to pay attention to the nuances of the medical travel market, and implement strategies to attract their target populations and drive more buy-ins.

The medical tourism industry is beginning to set a new path of recovery since the pandemic ceased. The major players are re-strategizing and previously small players are emerging as key stakeholders in the industry. In this webinar, Bill Cook and Jonathan Edelheit discuss the principles of success in the industry and strategies that are pivotal to long-term success.