Medical Tourism is a $100+ Billion USD industry and growing, but for many stakeholders their own medical travel business growth has yet to reach its true potential. Marketing efforts aren’t getting the results desired, business development in a global market with different business cultures and languages is difficult and while some healthcare providers are growing and having their best year ever, other have remained static and nothing they do is moving the needle.
Trust is the new metric for the new normal of medical travel. If a health buyer or payer does not entrust their overall health - mental, physical, and emotional - to your hands during the entire care continuum, they will not be scheduling that flight to your destination.
Attracting Portuguese medical tourists requires understanding their cultural preferences and expectations. Discover effective marketing strategies, cultural accommodations, and the role of Global Healthcare Accreditation in preparing healthcare providers for this target market. Tap into the Portuguese market and provide exceptional care by partnering with Global Healthcare Accreditation. Learn how Global Healthcare Resources and the Medical Tourism Association can assist in market penetration. medical tourism Portugal, Portuguese medical tourists, targeting Portuguese market, healthcare marketing strategies, cultural accommodations, Global Healthcare Accreditation, market penetration, Global Healthcare Resources, Medical Tourism Association.
South Korea aims to attract 700,000 medical tourists by 2027 through a strategy combining healthcare services and tourism. Initiatives include improving immigration processes, healthcare distribution, industry strength, and global awareness. They plan to increase healthcare facilities offering e-visa applications and offer tailored packages leveraging K-pop and TV dramas.
South Korea Wellness: Seoul Yangnyeongsi was formed around Cheongnyangni Station in the 1960s. It was advantageous to import medicines produced in the inland mountainous areas where the central railway passes. Even now, it is the largest oriental medicine-related special zone in Korea, with more than 1,000 specialized businesses such as oriental clinics, oriental medicine pharmacies, and herbal medicine dealers. Seoul K-Medi Center serves as a landmark for this vast and unique market.
The delicate and accurate dexterity of Koreans is well known in several fields. In particular, medical and scientific technologies that require sophisticated hand techniques, such as stem cell extraction, microscopic surgery, and robot surgery, prove that Korean scientists and physicians have extraordinary skills. For this reason, the number of overseas patients visiting Korea for medical and dental surgeries or treatments is increasing.
Medical tourism, Medical travel, Medical Tourism Training, Medical Travel Training, consumer education, Global Healthcare Accreditation, Certified Medical Travel Professionals, training, accreditation. Discover the exciting resurgence of the medical tourism industry through the eyes of the founder of the Medical Tourism Association. With innovative players entering the market and fresh strategies, the pandemic has provided an opportunity for positive change and growth. The MTA is heavily investing in consumer education and awareness, while the Medical Tourism Moonshot initiative aims to eliminate barriers hindering sector success. Join the first American healthcare conference focused on medical tourism adoption by self-funded employers and payers in May and invest in training and accreditation for optimal business outcomes. Don't miss out on the tremendous opportunities the future of medical tourism holds. Contact Jonathan Edelheit to learn more.
To tap into the ever growing medical tourism market, destinations need to leverage key elements that are crucial for building a sustainable medical tourism destination, including government support, public-private partnerships, tourism planning, human resources training, accreditation and certification, and marketing and promotion.
Patients and health consumers are becoming more self-aware and more conscious of what quality healthcare delivery means. As a result, patients expect a certain level of quality along the care continuum that border on safety, transparency, swift and seamless communications, risk mitigation, and quality of care. If patients perceive a lack of commitment to these expectations, they might consider other destinations or providers to meet their needs.
In the new era of medical tourism, the role of the medical tourism facilitator is now more important than ever. As more patients seek medical treatments abroad, the medical tourism facilitator is well positioned to support patients find quality options and get them from point A to point B safely and seamlessly. Therefore, understanding best practices in medical travel facilitation is essential to winning more health payers into a market.
With a target to add 5 million new medical tourists to the industry in 2028, the Medical Tourism Moonshot is integrating data-driven solutions with the best of resources and expertise in the medical tourism industry to facilitate a seamless network between patients, health payers (referral organizations) and high-quality treatments around the world.
In a recent webinar coordinated by Jonathan Edelheit, Chairman and co-Founder of Medical Tourism Association and Global Healthcare Resources, Tim Isenhower, Director of Benefits at HSM Solutions to talk about HSM’s medical tourism program and how it has thrived for the last decade, and how other self-funded employers can make the most of medical travel to reduce cost and improve employee healthcare outcomes.
The Medical Tourism Index is used by industry stakeholders, business leaders, employers, insurers, and healthcare organizations to assess a country’s medical travel capacity and, and also by health consumers and payers to make medical travel decisions.
Medical tourism has grown substantially in recent years, with destinations and facilitators emerging to cater to the increasing demand for global healthcare services. However, navigating the complex landscape of medical tourism comes with its challenges, and many startups inadvertently make common mistakes that can hinder their success.
The medical travel journey is a complex one and one that needs careful planning and thorough coordination. It is crucial to ask important questions about the care continuum, touching every phase of the care journey. Before booking that flight or appointment with the overseas medical program, ensure to ask these top 10 questions.
The Institute for Advanced Reconstruction (IFAR) is uniquely positioned as the ‘go to’ center for revolutionary nerve procedures, as well as world-class reconstructive treatments. Our surgeons have experience in cutting-edge procedures such as nerve transplantation that may restore a significant degree of function for those who have suffered from a stroke and other forms of paralysis.
In this post-pandemic era of medical travel, patient expectations have evolved and are driving the change. Gaps in medical travel are now more glaring, therefore, health consumers, plan sponsors, and health payers have stopped relying on anecdotes and Google reviews and are now looking for medical travel providers with the requisite skills and knowledge of the industry. This is where GHA’s medical tourism training, medical tourism certifications, and accreditations are integral in helping organizations achieve their true potential in medical travel.
The medical travel journey is complex and could be overwhelming for a medical tourist visiting a country for the first time. Patient advocates play an integral role in ensuring a seamless medical travel continuum by guiding medical tourists through the care journey and ensuring the receive the best care they can get. As patients become more intentional about their medical travel choices, patient advocacy is becoming a crucial point in medical travel, and one that has become a key differentiator in a highly competitive industry.
The medical tourism market is rapidly expanding, many regions across the world are boosting their healthcare systems to meet a wider range of healthcare needs and also provide first-rate care for medical tourists. Following the massive development of free trade zones and healthcare systems across the Middle East, Gulf Corporation Council (GCC) countries, and North Africa, the medical tourism market in these regions have been expanding rapidly.
The Certified Medical Travel Professional (CMTP) is your key to leaping forward and gaining new heights in the medical tourism industry. Developed by the Global Healthcare Accreditation, this medical tourism training helps medical providers and other medical tourism stakeholders to focus on the core levers of medical travel, including patient experience, effective marketing, and building the right business models.
