If marketing can be called the vehicle that brings dreams to reality, a marketing budget can certainly be referred to as the fuel that drives the vehicle. A marketing budget has long since outlived the traditional moniker of being a financial tool.
There’s NO other endeavor on the face of the Earth more dependent on Trust than Healthcare. If you’re in the business, and you’ve compromised your Trust, you’re Dead in the Water.
The true value of health of ourselves or our environment can never be measured in dollars or consumables. The costs from the loss of serenity harmony and quality of life are steadily rising in correlation to our own self neglect.
The most commonly recognized CAM practices in the U.S. are acupuncture, massage, vitamins, supplements and herbal remedies. Conventional medicine is medicine and surgery practiced by holders of an M.D. degree or a D.O. degree and by allied health professionals.
SFR was organized as a wholly owned subsidiary of the American Association for Accreditation of Ambulatory Surgery Facilities. AAAASF, the parent organization, has been in business for twenty-eight years providing accreditation of ambulatory surgery centers.
Patients need unbiased information to make choices as most of them will access this information via the Internet. They will be looking for a safe provider in a convenient destination, at an affordable price.
The world economic recession is having an effect on medical tourism, but whether it is a positive or negative effect depends on what country you are in and if you are attracting medical tourists from new and emerging countries.
Medical tourism market stems from a shared stakeholder incentive to quantify and measure the growth of this industry. Health insurance firms and hospital agents hopes to generate efficient ways to improve their bottom-line.
IBMS members are physicians, surgeons, dentists and other healthcare professionals in the global healthcare community. Qualifications have been reviewed and have established and maintained a professional standard of patient care.
US healthcare providers learned lessons, both positive and negative, through the formation and dissolution of networks. Readers should observe that, if executed correctly, a strategic partnership of free standing hospitals to create a healthcare provider network.
Many conference organizers have no interest in or knowledge about the medical tourism industry and so they promote lofty historical numbers of attendees /delegates and “buyers” who have attended past conferences.
Medical Tourism has many valuable benefits in addition to bringing in revenue from foreigners. Some of the positive aspects include improving the quality of healthcare facilities and increasing the number of international accredited healthcare facilities.
With the growth of medical tourism projected to skyrocket in the next decade, now is the time for hotel properties to consider their interest in serving this special type of guest.
Hospitals must also deliver an exceptional patient experience in order to have meaningful success in servicing the patient base. Ultimately your hospital may offer the utmost in health care and still fall short in overall evaluation by the patient.
Bariatric surgery is a therapeutic weapon for weight reduction, especially when one’s health is at risk. Today, the problems of overweight and obesity appear to have soared according to the statistics of the World Health Organization (WHO).
Larry Page called scientists “great citizens,” but they needed to become engaged in politics, in business and the media to do more “great things.” Harnessing the full potential of science and technology requires a much better job of Selling of Science.
El Salvador, a country with barely 21,000 square kilometers of land, gives you the opportunity, in a matter of hours or minutes. Algid mountains where one can breathe fresh air and smell exotic tropical flowers while tasting wild berries.
The MTA recently joined forces with EXPORTSALUD, the Export Chamber of Medical Services in El Salvador to host a Familiarization (FAM) Tour in which six different U.S. based medical tourism facilitators had the unique opportunity to visit El Salvador.
As we create our healthcare clusters, it is important to think about the reinvestment in the public sector. The need for investment in infrastructure to accommodate the increased patient flow and allow the local patients benefits in healthcare as well.
Don’t promise anything in your communication that you can’t follow up on. Chances are your company will not get a second chance to make good on another promise if the reader has been previously disappointed.
