Trusted by over 1.2 Million Global Healthcare Seekers
Industry News

Massive Opportunity or Big Challenge?

Industry News

The Medical Tourism Association has been providing education for travel agents who wish to become involved in the medical tourism industry and profit from it. From webinars to their Certified Medical Tourism Specialist certification, available online and during the World Medical Tourism Congress, the MTA provides resources for travel professionals who are interesting in expanding their business opportunities.

The Association sees a massive opportunity in this industry for travel agents, tour operators and travel agencies that wish to expand their target markets and increase their revenues.

This is why the Medical Tourism Association traveled to Berlin to attend ITB Berlin (March 6-10th 2013), the World's Leading Travel Trade Show. The whole variety of travelling is present at ITB Berlin: Destinations, tour operators, booking systems, carriers, hotels and all other suppliers who want to embellish their customers’ most beautiful weeks of the year.

During ITB Berlin, we had the pleasure to meet with the CEO of Nigerian Tourism Development Corporation, Otunba Runsewe

at the Nigerian Pavilion to discuss common plans to brand Nigeria as a viable destination for medical tourism as well as to educate and train medical practitioners in Nigeria.

Attracting 170,000 visitors and 11,000 exhibitors from more than 180 countries, ITB Berlin is the leading B2B-Platform in the tourism industry.

ITB has a dedicated section to Health Tourism covering relevant topics and a lively panel discussion. The section on Medical Tourism includes “the Health Tourism Battle”, where different suppliers, including tour operators, hospitals tackling international markets and other organizations put on a four-minute presentation. showing what their product is, how it answers a market need, and what’s unique about it.

The Medical Tourism Association had the honor to participate in the “Health Tourism Battle” as the 6th World Medical Tourism Congress was pre-selected as one of the most innovative participants.

The Medical Tourism Association, presented at the Health Tourism Battle, the innovative business to business platform of the 6th World Medical Tourism Congress (Las Vegas, November 3-5th 2013), where international healthcare providers, government organizations, medical tourism facilitators, travel agents, employers and insurance professionals among other industry players come together to learn best industry practices, network and develop new business opportunities.

The presentation focused on the challenges that destinations, tour operators & travel agencies as well as the hospitality industry are experiencing and how medical tourism represents an opportunity to increase sales, tap into the growing healthcare industry and develop new partnerships with providers and buyers of healthcare that will increase revenues and expand market share for travel professionals.

Learn about how you can become a Certified Medical Tourism Professional→
Disclaimer: The content provided in Medical Tourism Magazine ( is for informational purposes only and should not be considered as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. We do not endorse or recommend any specific healthcare providers, facilities, treatments, or procedures mentioned in our articles. The views and opinions expressed by authors, contributors, or advertisers within the magazine are their own and do not necessarily reflect the views of our company. While we strive to provide accurate and up-to-date information, We make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability, or availability of the information contained in Medical Tourism Magazine ( or the linked websites. Any reliance you place on such information is strictly at your own risk. We strongly advise readers to conduct their own research and consult with healthcare professionals before making any decisions related to medical tourism, healthcare providers, or medical procedures.
Free Webinar: Building Trust, Driving Growth: A Success Story in Medical Travel Through Exceptional Patient Experiences