Collaboration and cooperation between health care industry stakeholders is a necessary strategic step. Medical tourism provides creative and effective opportunities in times of healthcare reform for interconnected industries such as voluntary benefits, self-funding.

Turkish Healthcare Tourism Development Council (THTDC) has been working as a medical tourism cluster in Turkey since 2008. The members of the group are national and international governmental institutions, hospitals, clinics, doctors, medical tourism facilitators.

Building a strong brand is art and a science and it requires a long term commitment and a creatively executed marketing. A strong brand commands intense consumer loyalty which also translates into consumer willingness to pay a higher price.

The AAAHC founded in 1979, has become the leader in ambulatory health care accreditation with more than 5,000 organizations. The AAAHC serves as an advocate for the provision of high quality health care and patient safety.

This new portal is the result of the council’s hard work and long term strategy to increase the flow of international patients. The portal offers information about Malaysia as a top medical tourism destination and goes into detail.

The simplest way to find out what people want from your organization, product or service is to ask them. The MTA would like to follow the simple best marketing practice in order to identify new and innovative topics to complete our agenda.

Medical tourism means consumers traveling across international borders with the intention of receiving some medical treatment. Cosmetic surgery for aesthetic reasons would not be considered health tourism.‍

Medical Directors from top hospitals and insurance companies around the world will have the opportunity to discuss their programs. International insurance issues, consumer engagement, quality of healthcare and accreditation are the areas that will be discussed.